As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, …
In Auld Lang Syne: A Song and its Culture, M. J. Grant explores the history of this iconic song, demonstrating how its association with ideas of fellowship, friendship and sociality has enabled it to become so significant for such a wide range of individuals and communities around the world. This engaging study traces different stages in the journey of Auld Lang Syne, from the precursors to the…
This book studies the political and institutional project of Al-Qur’an dan Terjemahnya, the official translation of the Qurʾān into Indonesian by the Indonesian government. It investigates how the translation was produced and presented, and how it is read, as well as considering the implications of the state’s involvement in such a work. Lukman analyses the politicisation of the Qurʾān …
The book offers an overview of experiences, theories and conceptions of time in the Graeco-Roman world. It presents the results of new research on neglected medical texts, relating to time management, aging and times of life, and the importance of the accurate time assessment. At the same time it draws together the most important findings of much recent classical scholarship on ancient attitude…